The other day I mentioned a company working on virtual shopping technology that lets you try on watches via computer. But how about engagement ring shopping by iPhone? Stuller has partnered with Gemvision Corp. on an app that lets you try on a ring no matter where you are using the iPhone camera. The app is called "Live Diamond Try-On (brought to you by Red Box Diamonds)" and will be available for free this summer from the App store. Users can select a diamond engagement ring, choosing metal, carat size, style and more then try it out for size on their own hand. To get the full effect you can put the iPhone on your hand and tilt it to get a sense of the ring's sparkle as it shifts. The image can be saved and e-mailed and posted on Facebook or Twitter. The user can then get the real thing using the app's "find a jeweler" function. Will this lead to virtual proposals with no real ring required?
