Thursday, December 31, 2009

Whiteflash Diamonds Become a Family Heirloom

Dear Whiteflash Sales Team,

I had to write to tell you just how perfectly gorgeous this little diamond is. My mother is the one who turned me on to fine jewelry when I was young. Over the years we have spent countless hours in antique shops and jewelry stores...

It was amazing to see her so excited when she opened the paper - she has never owned a diamond in her life! She is mounting it in a ring that belonged to my grandmother that will be passed down to me eventually and hopefully to my own daughter some day.

My family is very grateful to you and to everyone at Whiteflash for helping me give this precious gift.

Thank you!!

Cindy

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Monday, December 28, 2009

Whiteflash ACA Diamonds: Cream of the Crop

Dear Whiteflash Sales Team,

The diamond is amazing!  The Whiteflash A Cut Above® Diamond stood its ground against the Hearts on Fire diamond!  Its overall performance was as good or even better when compared to it.  The sales lady actually went to go talk to her manager about lowering the price of the Hearts on Fire Diamond once she found out the price that I bought the Whiteflash ACA at but the manager couldn't because the price HOF holds them to.  Overall, I have no regret purchasing the loose diamond from Whiteflash and am glad that I got to work with such nice and accommodating people.

Thanks again for all of your help!

Regards,

Lue Yang

 

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Top Engagement Ring Trends for 2010

It's a familiar sign this time of year: a guy leaning over a glass counter, eyeing endless rows of engagement rings. If you're about to pop the question, don't head to the jewelry store until you know the newest statement-making ring trends and the right questions to ask! A simple solitaire may be a classic (and safe) choice, but you're sure to please with these over-the-top dazzlers.

Trend #1: Geometric Shapes

Get ready for a high-school flashback: Today's trendy rings are all about geometry. From teardrops to sunbursts, part of the allure of these architectural rings is the eye-catching angles. Innovative shapes, like a bezel or halo setting, work double-duty -- they create a lot of visual interest and add extra shine.

Trend #2: Nontraditional Designs

The standard solitaire will always have its place in engagement-ring fashion, but this season we're seeing more detailed designs. Delicate spiraled bands, sophisticated eye-shaped diamonds, and Etruscan-inspired settings for anyone with an artsy or vintage style. Many of these rings are one-of-a-kind designs, so the look will be solely your own.

Trend #3: Trellis Bands

From braids to basket weaves, intricate trellis bands are becoming a popular way to give your ring an elegant level of texture. Whether you choose a diamond-encrusted, chain-link style or let the elaborate metal detailing stand on its own, we love how the look is both classic and complex.

Trend #4: Swirled Bands

Ropy, swirled bands are an understated but stylish way to give your ring a custom look. Try a single band or two multicolored strands swirled together, but don't forget the wedding band -- if you want to go for the stacked look, consider buying the rings as a set to ensure a perfect fit.

Trend #5: Split Shanks

An increasingly popular alternative to an eternity band, split-shank rings feature a solitaire diamond framed by two track-like bands. The look complements both square and round gems and can be embellished even further with a halo setting and pave stones (tiny, fully cut stones placed close together on a setting) along each band.

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Diamond Flower Jewelry: 2010's Must Have Item!

Flowers are a classic symbol of more than one positive quality: beauty, delicacy, and love. For both delicacy and beauty, women are particularly fond of jewelry with floral patterns and designs. Diamond flower earrings meet the aesthetic needs of women’s jewelry and are very popular among users of all age categories.

These earrings consist of a precious metal setting, usually gold, in the shape of a flower whose petals are fittings of a number of small diamonds. In some designs, only the nucleus of the flower carries a diamond while the petals are made of the constituent metal.

In jewelry, diamond flower settings display an impressive variety that is not seen in many other types of earrings. They are crafted stylishly in nearly all precious metals, more popular being yellow gold, whit gold, platinum, and sterling silver. Individual pairs of flower jewelry display numerous combinations of diamonds with other precious stones of attractive colors like rubies, sapphires, and emeralds etc.

Gold is the primary choice of most jewelry lovers and this is true in case of diamond flower jewelry as well. Depending on your choice of profile, platinum is usually chosen as a high-profile metal while sterling silver is picked for a lower profile. Both metals are however considered fashionable to wear with this flower style.

What makes some jewelry special is their fashionable use on many occasions, matching well the demand for stylish presentation. With diamond flower styled jewelry, style covers great grounds as the settings come with many different fasteners and backings, complementing the variety of flower shapes. It is important to note that style does not represent an exact imitation of natural flower shapes, but it blends creative imagination with observation and produces unique designs that may represent your mood and spirits.

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Diamond Studs To Bling into the New Year

Before purchasing the diamonds, it helps if you have enough knowledge and information regarding 4 Cs crucial to purchasing any loose diamonds or diamond jewelry pieces: carat, cut, color and clarity. There are other advanced characteristics as well such as enhancement and fluorescence that make the difference to the appearance. Understanding the characteristics of each diamond helps you make a better choice when making the diamond investment.

Well chosen piece of jewelry can complement your beauty and brighten up your face. A good pair of earrings is essential accessory to the wardrobe of every woman. Diamond studs look elegant, no matter what the size and style. They are also easy and small to use and store. These days, diamond studs are made in different styles so as to suit all the age groups and ethnic backgrounds.

Diamond earrings also make a great gift, and convey the taste and individuality. These earrings suit both the sexes equally, and are loved by men as well as women and are always in fashion. You can wear them with all kinds of dresses, and they are versatile enough to match with jeans and cocktail dresses equally.

Diamond stud earrings are of two types; clip-on for the ears that are not pierced and for the pierced ears. Four prong baskets is the most common setting for the diamond studs style, and it is most preferred setting because it makes the loose diamond seem larger while still holding it securely.

If you already have a diamond ring or pendant, choose the diamond studs of the same color so that they complement each other. Purchasing diamond studs earrings from a non reputable dealer is simply wastage of money and time for the sub-standard quality of diamonds.

Choosing the right pair can be quite confusing and tricky, so you should start by evaluating the wearer’s face and skin tone. For women with thin face, round cut diamond studs are a better choice, and for women having slightly broader face, princess cut pair will suit the looks. You also must consider the metal setting for the diamond studs. Platinum or white gold are usually the preferred choices as they set off a cool skin tone, but yellow gold harmonizes well with the warmer skin tones.

As with any piece of jewelry, these earrings must be meticulously cared for. Excessive twisting can lead to loosening the setting, and making space for grime and dirt that will dull the dazzle. To prevent scratches, store the diamonds away from other jewelry items.

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Thursday, December 24, 2009

Whiteflash Achieves Perfection for Customers

Hi Whiteflash.com,

  The proposal went off today without a hitch. She had no idea I was going to propose as she was expecting spring at the very earliest. I managed to coordinate the shipping and sneak out and get the ring from FedEx like a ninja. :) She absolutely adores the engagement ring and she cried when she saw it. Additionally, I am concerned she may get into a car accident because she stares at it so much. But don't worry I'll be driving the next few days until she stops staring at it long enough to pay attention to the road.

  Thank you Traci, Vera, Joe and Becca for all your help in this process. As Susan so aptly put it, her ring is "perfect" for lack of a better word. Is there a word beyond perfection? I certainly believe if there is you guys have achieved it.  
 
Funny story though. I was so intent on picking up the ring 12/22/09 that I was at the Federal Express site before I even got the phone call. In fact, the phone call to tell me my package had arrived came while I was driving back with the ring! I'm just too fast I guess. :)

  The calendar included with the whole package was great. So many beautiful jewelry pieces for every month of the year.

  Susan is already talking about how she needs a matching wedding band. I have no doubt in my mind that you will hear from me again soon.

  Thanks again guys, Happy Holidays to you and yours...
Walter

 

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Whiteflash Customers Wish Us Happy Holidays!

Dear Whiteflash Team,

 

Today I received the wedding rings, diamond earrings and my fiancée’s diamonds engagement ring. The earrings are so delicate and beautiful, and I can't wait to see them sparkling at the ears of my future bride. The wedding rings are just as I wanted. And the last box to be opened happened to be the one with the ring, and even though I had seen it before, I was still surprised by its beauty. Last but not least, thank you for the Whiteflash calendar!

I will be back in the beginning of the next year with pictures from our wedding. Till then, I wish you and the Whiteflash team happy Holidays, and many moments of joy together with your beloved ones!

Best regards,

Dan

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