Thursday, October 28, 2010

Online E-tailer Uses Innovation to Make the Season Merrier

Bold Software today announced its relationship with an inventive e-tailer who is relying on BoldChat this holiday season. Whiteflash has seen a significant spike in website traffic during this time of year, and staff their live chat implementation with product experts in order to keep visitors happy and drive increased .

“With both business and consumer-oriented websites seeing a considerable increase in traffic during the holiday season, it’s important to ensure that online experiences are positive ones,” said Bold Software President and CEO Steve Castro-Miller. “Website owners are interested in turning increased traffic into sales, and live chat done well is an excellent way to facilitate positive customer interactions and boost sales.”

In fact, a recent report from Forrester Research Inc. states, “Many online consumers want help from a live person while they are shopping online; in fact, 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer.” (Making Proactive Chat Work, Forrester Research, June 4, 2010)

A Time of Year for Saying “I Do”
Specialty jeweler Whiteflash is an e-commerce diamond jeweler specializing in A CUT ABOVE® ideal cut diamonds. Widely viewed as the diamond experts and worn by celebrities, the Whiteflash brand is synonymous with fire, brilliance and beauty. Given their specific focus, the goal of the website is to educate prospective customers regarding the intricacies about buying a diamond in advance of any purchase.

To deliver that expert guidance to valued customers the world over, Whiteflash opts to have certified gemologists team up with diamond consultants to respond to chat inquiries.

“Our clientele is often highly educated on diamonds by the time they contact us, and as a result they have questions a typical customer service representative wouldn’t be able to answer. If the potential customer is not knowledgeable about diamonds, then our goal is to educate them. Our diamond consultants team up with our master gemologists to provide the analytic support when needed,” states Ashley Bailey, web content manager for Whiteflash. “We originally looked at several live chat providers and went with BoldChat because of its features and ease of use. Since implementing, the response has been excellent. Our Diamond Sales Team really appreciates having an additional channel to talk to customers, and customers appreciate interfacing with a ‘live human being’ vs. revolving answering machine. Many clients opt for BoldChat as this is a discrete way of buying a diamond without their girlfriend knowing. They say they are ‘working’ when they are actually talking to our sale team late into the evening.”

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Wednesday, October 27, 2010

Exceptional service and quality from Whiteflash for UK based customer

Dear Sales Team,


I can honestly say that Whiteflash have been the most helpful and prompt company I have ever dealt with.

I purchased an engagement ring and before the whole process was very concerned about spending so much money, and particularly to a company overseas where I knew phone contact would be limited due to the time differences.

My concerns were immediately quashed when I spoke on live chat to Traci at what must have been about 7am US time which was a pleasant surprise as I was expecting to have to do the whole thing by email during US working hours.

The customer service even improved from this point as I was kept updated at every single step of the way with the whole process and they were very happy to answer any questions a complete diamond novice had!

Professional photos of the ring were provided before shipping which confirmed that the Rounded Open Cathedral Engagement Ring looked incredible, and everyone that has seen it has said the same thing since.

The whole process was absolutely faultless and I will be recommending Whiteflash to anyone and everyone that will listen, which is VERY unusual for me!

Thank you to the whole team for making a potentially daunting process very easy and stress free for a UK based buyer.

Thank you,

Martin G.

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Tuesday, October 26, 2010

Sweet Caroline...<3 from a Diamond

Dear Sales Team,

We got an email from Vera this morning that the ring will be shipped!! YAY! It's so odd not o have my Caroline Pave Diamond Engagement Ring on me... All those girls at my work were all asking me where the ring went, and they have been complementing the ring non-stop since my first day working there. :) Some girls even say "I hope my husband can get me a diamond ring like that one day" and they'd ask where Chris got it. And when the girls are talking about it, most guys would keep silent lol... I guess the boys really don't know what to say in that situation...

I'm so glad we had your help to pick the wedding rings, especially the A Cut Above Diamond on my e-ring! :)

Also, here are some pictures of the rings from our wedding day and the day after that we want to share with you! We wouldn't have those pretty pictures without your help! :)




 Photos courtesy of Hyon Smith Photography

Posted via email from wfdiamonds's posterous and Savvy Steal Facebook Giveaway is giving one lucky Facebook Fan a fabulous pair of 14K Yellow Gold Akoya Pearl and Diamond Earrings. The Akoya Pearl and Diamond Earrings are perfect for every day wear. They are very delicate but pack the perfect amount of bling! This pair of stunning 6.5mm Akoya Pearls will glow while sitting atop sparkling Whiteflash A Cut Above® Diamonds.

To Win the Pearl and Diamond Earrings from Whiteflash:
Register or sign into OneWed
Facebook Like this blog post.
Like Whiteflash on Facebook
Comment on this blog post, and any other blog post this week.
• Contest ends Friday, October 29th, and we'll announce the winner that same day.
• The winner must contact within a week of winning to claim this fabulous prize.


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Friday, October 22, 2010

A Cut Above vs. Hearts on Fire performance and price!


Dear Sales Team,


I did a lot of research and learned more about diamonds than I really wanted to when searching for that perfect little rock. The mission: Quality, which led me to the hearts & arrows, then Whiteflash A Cut Above vs Hearts on Fire...the fight was on! I wanted to compare the two side by side, WF encouraged me to do so, HOF retailer did not like the idea! Side by side, WF won…my wife gets tons of comments on her WF A Cut Above Diamond, the thing puts out some serious light…she is a happy girl! Thanks for the integrity and great customer service! We’ll be back!!!


Thank you,



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Wednesday, October 20, 2010

Beautiful Memories

Dear Sales Team,

I was very please when I opened the box. The 4 Prong Tiffany Style Engagement Ring is simple, yet elegant and beautiful. It is just as I had hoped it would be.

I proposed to Colleen on Saturday morning, and she not only said yes, but she loved her new diamond ring. The look on her face is a memory I will never forget.

Thank you for taking such painstaking care of me and the solitaire engagement ring throughout the purchase process. I was very apprehensive, especially after a problem was discovered with the diamond, but you put my mind at ease, and the results are spectacular.

I will recommend Whiteflash, without hesitation.

Best regards,

Joe Cleland

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Friday, October 15, 2010

Blinding You From a Distance - A Cut Above Diamonds

Dear Sales Team,


Thanks so much for your knowledge and guidance.  I proposed this past Friday and she said yes.  She loves the 3 Stone Diamond Engagement Ring and is busy showing it off to all her friends and co-workers.  She's even taken to sticking the diamond ring out and pretending to blind people with it (in an adorable way).  Frequently there's a "pew pew pew!" sound effect that accompanies this. 

Thanks again and I will happily refer friends and family to your website.



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Whiteflash is wonderful!


Whiteflash offers amazing quality and customer service at reasonable prices. I would highly recommend going through Whiteflash for the perfect engagement ring!


Amanda S.


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Thursday, October 14, 2010

Everything I could have wanted, and more!


Dear Sales Team,



The 5th Avenue Pave Diamond Engagement Ring was absolutely gorgeous and exceeded every expectation I could have had. The only thing that matched the quality of the diamond ring was the service. Someone is there to help you every (and I mean EVERY) step of the way and answer any possible question you might have. They're friendly, easy to get a hold of (and respond very quickly as well) and genuinely want to help you and get you the best ring for the money.

Not once did I ever feel that I was being coerced into buying something more expensive than I wanted, on the contrary, what was suggested to me (and that I eventually purchased) was below what I had originally picked out and what my limit was. They truly want you to get the best possible item for your money.

I cannot recommend Whiteflash enough. Buying an engagement ring online may sound like a risky endeavor, but with Whiteflash, you can rest assured because they are the real deal and will beat out anything you can find in a store. HIGHLY RECOMMENDED!

Thank you,

S. H.


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Beautiful Jewelry, Excellent Customer Service!!!!


Dear Sales Team,


I just wanted to write and tell you how absolutely gorgeous my wedding ring is! Thank you, thank you, thank you for all your help in getting this to me in time for my wedding. The Danielle Jazz Bezel Diamond Wedding Band is perfect and is so much more stunning in person than in the pictures - and the pictures were beautiful! I will not hesitate, ever, to recommend Whiteflash to anyone I know looking for a quality piece of jewelry!




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Wednesday, October 13, 2010

Ring Sparkles like Times Square!!!!


I would like everyone reading this message to know how amazing Whiteflash truly is. Let me start by saying that choosing an engagement ring was one of the hardest decisions of my life. I had definitely looked at other places on the internet. While those places have great diamond rings, none of them really offered what I was looking for. I wanted a ring that would shock and amazing everyone who stopped and looked at it and I found that ring at Whiteflash. I would also like everyone to know that I had a time limit because we were leaving for a trip to NYC and I wanted to propose on 10-10-10. I called Whiteflash and they set me completely at ease and were very helpful in getting me set up which I even did a wire transfer. They actually scheduled a ship date and delivery date and I got my ring before the trip and am now happily engaged. But thats not all. The customer service also kept me up to date on my ring and before it shipped, a professional photographer took absolutely beautiful pictures of the ring. I chose Whiteflash because of their excellent service and A Cut Above diamonds which are also in the band of my fiances ring, a feat no other place could offer. So not only do the 3 diamonds on top sparkle with ACA quality, the 72 ACA diamonds on the band do too. I cannot express how much this ring sparkles and blings. The quality of these diamonds are amazing. Even when we left Times Square in NYC, it still felt like we were there because of how much this ring sparkles. They even sent with the ring a magnifying glass to look at the diamonds and a cloth in a nice box. Also the ring was in a beautiful cherry wood box. The reactions of this ring include: "Oh my god" to "That is absolutely gorgeous" to simply "HOLY S@#T". My highest recommendations go out to Whiteflash and I will definitely be returning to get the matching wedding band. Please do not hesitate. Whiteflash is amazing and you will not be disappointed. Thank you so much Whiteflash, from the bottom of my heart!!!!


Sean R.


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Monday, October 11, 2010

Kudos Three Fold has to be the greatest "online" and "in person" experience my husband and I have ever encountered. We were so hesitant (the first time) in purchasing a diamond from an online diamond dealer that we called and communicated constantly, and were reassured and informed with information regarding diamonds by the most knowledgeable experts. I cannot do justice by merely stating how wonderful this company is.

Upon our second purchase, we wanted a much larger diamond and so we returned to WhiteFlash. This time we hopped a flight and physically was shown the exquisite loose diamonds. Wow, what an exhilarating time that was. I actually had an 8 ct. diamond placed on my hand..... that is not what we purchased, as much as we would have loved to....but we did make a gorgeous purchase.

The next purchase was so easy, my husband did it all without my knowledge, took the original first purchased diamond, added two more diamonds and created a fabulous right hand ring for me with 3 stones.

Now it has been probably 5 years since the first purchase and 3 or so since the second...who knows, maybe longer altogether...but the reason for me writing this is because recently, I was doing some fencing on my ranch and the rolled fence dropped on my hand with the 3 stone diamond hand was pretty swollen and hurt. I was sitting at the computer later that day and all of a sudden a diamond pops out of the setting and onto the counter.

From the minute I made contact again with WhiteFlash to just minutes ago when my FedEx returned my two rings, I have re-experienced the finest quality of workmanship for the repair and the finest care in customer service. Nothing but Kudos to WhiteFlash. Thank you for making my rings gorgeous again. Thank you for customer care and quality work. If another diamond were in my future, I know we are returning as your customers. And no, I will not wear either of the two rings while doing ranch chores again. I learned my lesson.





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