Wednesday, August 31, 2011

Hilary Duff's Celebrity Wedding


In Hollywood, a first anniversary is something to celebrate. So on the occasion of Hilary Duff’s wedding, it seems only fitting to take a look back to remember that spectacular wedding, one of the classiest and most beautiful Hollywood weddings in years.  

It all started with the engagement ring. Pro hockey player Mike Comrie surprised the actress and former teen star at the Four Seasons Hotel in Maui, Hawaii, with a 14-carat princess cut diamond worth a reported $1 million! After all, as a center for the Edmonton Oilers, Comrie knows a little something about ice! And although Comrie no doubts pulls in a nice paycheck for his hockey playing, he is also the heir to a Canadian furniture company. Duff wore the spectacular engagement ring solo for only seven months until it was joined with a wedding band at her August wedding last year.


Clad in a stunning Vera Wang gown, with her hair pulled into an elegant and on-trend bun, Hilary Duff wed Mike Comrie at a private home in Santa Barbara. Surrounding the happy couple were a small group of their closest family and friends, including Duff’s sister Haylie, who was the maid of honor. Duff’s dress, a unique combination of body-conscious modern glamour and classic princess bride, has since been imitated by brides around the world. The narrow, slim-fitting silhouette gives way to a cascade of soft tulle at the very bottom of the dress. The bride complemented the dramatic dress with an equally eye-catching hairstyle, simple drop earrings and of course, the attention-grabbing diamond engagement ring.  

As Duff confessed to Ellen Degeneres a few months after the wedding, the big day nearly met with a bridal-beauty disaster. On the morning of the wedding, one of Duff’s teeth fell out. Worried that all her wedding pictures would be marred by a gap-toothed grin, Duff hurried to a dentist for an emergency procedure.


And although the former child star is only 22 years old, and her new husband only 29, the couple has just announced that they are expecting their first child together. Although the busy young actress has plenty on her plate already—she has launched perfume and clothing lines, written books such as the NY Times bestselling Elixir, appeared on hit TV shows such as Gossip Girl and Community—motherhood will be the next role this talented young woman will tackle. In the meantime, she can practice by taking good care of her diamond engagement ring.

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Friday, August 26, 2011

In a Diamond Daze!


Dear The Whiteflash Sales Team, 

I proposed this past weekend and it went great.  She absolutely loves the Classic Tiffany Style Knife Edge Engagement Ring, I don't think she's taken her eyes off it for more than 5 minutes at a time since she got it.




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Thursday, August 25, 2011

Kim Kardashian Celebrity Wedding


England can keep their princess and their royal wedding; we Americans just had our own royal wedding—the wedding of Kim Kardashian and Kris Humphries. The reality TV starlet and her basketball star fiancée tied the knot this past week, after a four month engagement. The dream wedding, held on a private estate in Montecito, California, was one of the most glamorous and star-studded wedding ceremonies seen in years, and was reported to have cost $10 million. Among the 440 guests were Hollywood A-listers like Demi Lovato, Eva Longoria, Ryan Seacrest, and Lindsay Lohan.


The bride wore not one, but three, Vera Wang dresses to the day-long event. The first, an ivory princess gown with a full skirt and Chantilly lace appliqué, was worn a Lorraine Schwartz diamond-embellished headpiece and a cathedral length veil. The glowing bride also wore a pair of diamond earrings to coordinate with her famous 20.5-carat diamond engagement ring. For the first dance, Kardashian reemerged in a mermaid dress embellished with a train of organza petals. Finally, the bride changed into a bias-cut satin dress with a circle skirt that was perfect for dancing the night away.


The groom, NJ Nets forward Kris Humphries, was equally decked out in a Ermenegildo Zegna tuxedo and bow tie, while Kim’s sisters Kourtney, Khloe, Kendall and Kylie all wore Vera Wang bridesmaids dresses.



Fans of the Kardashian Empire of reality shows have been eagerly awaiting the big wedding day, ever since Kim first showed off her stunning diamond engagement ring in May. The incredible diamond engagement ring, with a center stone of a 16.5 emerald cut diamond and two 2-carat trapezoids, is said to be worth $1 million. The diamond engagement ring soon became famous as one of the most expensive celebrity engagement rings of all time. True to her glitzy personality, Kim chose a wedding band that is equally as sparkly. The diamond wedding band Kris slipped on Kim’s finger at the ceremony was another Lorraine Schwartz design, a 12-carat eternity band said to be worth about $60,000.

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Wednesday, August 24, 2011

Dazzling, Sparkly and Stunning = Whiteflash Diamond Bracelets


Dear The Whiteflash Sales Team, 

Thank you all for your help in bringing me this stunning three prong diamond tennis bracelet.  When my husband and I opened the box, we were delighted with the sparkling beauty in front of us.  We did open the package before we left the FedEx office! I look forward to doing other projects with you in the future. 

My very best to you all,



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Dreams of Africa® - Charity Diamond Jewelry Line


Marilyn Monroe proclaimed to the world that “Diamonds are a girl’s best friend”, but in countries such as Angola, the Democratic Republic of Congo, Cote d’Ivoire & Sierra Leone, they are oftentimes a small child’s worst enemy. Known as conflict or blood diamonds, these precious jewels have been the source of funding for civil wars in Africa, which has lead to violence and death throughout the entire continent. A devastating 3.7 million lives have been lost due to these horrific warlord and rebel schemes. At Whiteflash, we are dedicated to stand apart from the masses in the industry and move towards providing relief for the victims of blood diamonds.


“Dreams of Africa®” is a designer line of jewelry specifically created by Whiteflash to raise awareness and bring financial relief to African children, particularly those affected by the illicit trade of rough diamonds. 100% of the profits from the purchase of these original jewelry designs will go towards relief efforts through the World Centers of Compassion for Children International (WCCCI).

The signature piece for this initiative is the “Dreams of Africa®” dual sided Diamond & Sapphire Pendant. One side is graced with 39 brilliant A CUT ABOVE® Hearts and Arrows Diamond Melee (0.62ctw; F/G VS) and the opposite side is embellished with 39 beautiful pink sapphires (0.77gtw).  The pendant’s sparkling conflict-free diamonds symbolize innocence. Its bold sapphires stand for truth. The beautiful A CUT ABOVE® center diamond is a symbol for mother Africa and the sweeping spirals portray the dream to spread awareness of the children’s plight to the strong outer circle symbolizing the world we live in. Worn near the heart, the intention of this artistic expression is to touch the hearts of all who share in our 'Dreams of Africa®'. Other merchandise for purchase includes an array of rings, earrings, a charm bracelet and cufflinks and five different symbolic posters designed in Africa. There’s also a opportunity for you to share in the passionate commitment of young African singers who want to help their brothers and sisters by purchasing a download for only $1.00 of the inspirational track “Dreams of Africa” written and produced in Cape Town by two time Grammy nominee Cedric Samson.


Whiteflash is delighted that our shoppers can have peace (as indicated by the dove of peace in the Dreams of Africa® logo) and confidence that each diamond our company sells is conflict free. Visit or to make your purchase and contribute to this life changing initiative. Wear the dream, live the dream, spread awareness.

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Tuesday, August 23, 2011

Whiteflash = Incredible Company, Products, Website and Staff!


Dear The Whiteflash Sales Team,

I picked up the Swan Solitaire Engagement Ring after work.  All I can say is "Wow".  This is nice!

I realize that is a tremendous understatement but sometimes words just won't do.

Thank you all for making this experience very wonderful!



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Superior Customer Service and Satisfaction


Dear The Whiteflash Sales Team, 

I want to commend all of you for your superior customer service!  You guys are on top of things from end-to-end!  I’m definitely a net promoter (is defined as a 9 or 10 customer satisfaction rating in a scale from 1-10 and a person likely to recommend your company) of WhiteFlash! 

I look forward to receiving my Diamond Earrings tomorrow! 




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Friday, August 19, 2011

A Taste of Royalty: The Royal Crown Engagement Ring by Vatche


When commoner Kate Middleton married Prince William of England on April 29, 2011, nearly 200 million people around the world tuned in or got online to watch the big moment. Why? None of these people knew Kate, and few had even ever seen Prince William or his grandmother, Queen Elizabeth II. So what got all these people from California to New Zealand to make the effort to watch the royal wedding, despite the difference in time zone?

There’s just something about royalty. It’s not just the lavish wedding—those can be found in the pages of People magazine any day of the week. It’s not just the girl-next-door good looks and impeccable fashion sense of the new Duchess Catherine of Cambridge. Although true royal power has almost disappeared from the modern world, every so often, a display of ceremony and tradition like the royal wedding reminds the world that the monarchy still has meaning. 

It is this enduring power of the royal tradition that jewelry designer Vatche sought to capture in his popular Royal Crown engagement ring setting design. Like all Vatche diamond engagement rings, the Royal Crown is handcrafted of the highest quality materials, such as platinum and white gold, and is sold as an empty setting which can be set with the center stone of the customer’s choosing. All Vatche settings are designed by the famed jewelry designer himself in his Manhattan atelier.


The most recognizable symbol of royalty is the crown. Whether it is the delicate antique tiara that Kate wore on her wedding day, or the heavy, jewel-encrusted crowns of the medieval kings, the crown is the symbol of all the grace, elegance, and tradition that the royal family represents. Of all the Vatche jewelry in the collection, the D-Vatche Royal Crown best epitomizes this elegance and grace, with a simple, refined solid shank and a delicate twisted head.  A ring this sumptuous needs no extra ornamentation—the six delicately curved prongs that grip the single perfect center stone are ornamentation enough. Like many Vatche rings, the Royal Crown tapers subtly from the top to the bottom, for a comfortable fit and elegant look. And unlike some other Vatche engagement rings, the Royal Crown is available in variations suitable for both round brilliant and princess-cut stones—perfect for the royal princess in your life. 


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Engagement Ring Buying Could Not Have Gone Smoother!


Dear Whiteflash Sales Team,


My experience with Whiteflash was exceptional! This was entirely due to Whiteflash walking me through the process of loose diamond selection and diamond ring setting. She helped me find exactly what I was looking for. Every step of the process was met with professional and helpful people.  My cousin manages a jewelry store and I dropped by during a remount sale the day after my ring arrived. The visiting jeweler examined the ring and said the jeweler with Whiteflash did an outstanding job mounting the diamond. There is no doubt; I would buy from Whiteflash again.

Thank you,

Ann P.


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Wednesday, August 17, 2011

Something Blue Sweepstake​s with Whiteflash and

Whether you’re a blushing bride-to-be or already married, here’s a chance to win something blue (and sparkly) for your wardrobe. and Whiteflash are partnering up to bring you their Something Blue Sweepstakes — and by something blue, we mean a stunning diamond & sapphire necklace, bracelet, or pair of earrings! Just register on between Monday, August 8th and Friday, August 19th and start a conversation about any topic (from relationships, wedding planning and more) and you’ll be entered to win your choice of:
“Color By The Yard” Diamond & Sapphire Necklace (shown in Yellow or White Gold)
“Color By The Yard” Diamond & Sapphire Bracelet (shown in Yellow or White Gold)
“Color By The Yard” Diamond & Sapphire Earrings (shown in Yellow or White Gold)
Just visit the links above to get a closer view of each gorgeous piece of jewelry. Pretty hard to choose, right?
One last thing— and Whiteflash will pick one random winner and announce the lucky person on’s and Whiteflash’s blog & Twitter—so be sure to follow them for updates and more.

Hearts and Arrows Diamonds in Switzerland


Dear The Whiteflash Sales Team, 

Whiteflash is amazing! They answered all my silly questions always politely and promptly. I just got my package today and I am sooo happy it is a beautiful A CUT ABOVE® hearts and arrows Diamond. I can really recommend their services very reliable (my package was shipped from the US to Switzerland within 3 working days) super happy with their services and look forward to working with them again.

Thank you,

Steph M.


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Tuesday, August 16, 2011

Women Who Love Diamonds will LOVE Whiteflash!


Dear The Whiteflash Sales Team, 

The experience that my fiancée and I had with Whiteflash was just incredible. Although he was apprehensive about ordering a loose diamond online, he took comfort in Whiteflash's return policy. After receiving my ring, he took it to a local jeweler to have it appraised (just for piece of mind) - the jeweler was amazed at not only the wonderful price that we received, but the quality of the diamond. I could not love my ring any more! I must also say that the chat feature on Whiteflash's site is awesome. I have spent a lot of time chatting with sales associates who were always knowledgeable and friendly. I'm happy to say that I will be receiving my wedding band from Whiteflash tomorrow - and in the future when I can convince my fiancée to purchase more jewelry for me (could be awhile)...we will buy from!

Thank you,

Nikki M.


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Canadians Say Whiteflash Diamonds are the Best Purchase You Will Ever Make!


Dear The Whiteflash Sales Team,

As a consumer, there are many things you may look for in a product. Two important things I consider are QUALITY and VALUE, and Whiteflash is top notch when it comes to that. When it comes to CUSTOMER SERVICE, there is not a word I can use because there's nothing better than PERFECT! I was in touch with Whiteflash who helped me with my purchase on a daily basis and they responded to EVERY email within in hours! On top of that I was able to reach them by phone and they were extremely informative and helpful at all times. When I received the Legato Sleek Line Pave Diamond Engagement Ring, my jaw dropped. I shopped at six different locations for a ring and not one place could compete with Whiteflash. The engagement ring I purchased was appraised for double here in Canada. There are not enough good things I can say about Whiteflash and clearly many others have had great experiences. Going forward, when I purchase a certified loose diamond in the future it will only be from Whiteflash. I look forward to dealing with them again soon! My fiancée was blown away by the ring and loved it! She said yes!

Thank you,

Marcos A.


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Thursday, August 11, 2011

Gold Prices Soar Above Platinum


These days, who doesn't want to get the most bang for their buck? With the economy in a downward spiral, educated shoppers want to make budget friendly purchases that stay on pulse with the latest trends.

Ordinarily, fine jewelry consumers will yield a little leeway to their pocket books when hunting for the perfect diamond or ring setting. Precious metals and gemstones are considered assets that generally maintain a consistent value. Yet with the uncertainty of our economy, the price of gold continues to appreciate. The commodity markets have verified the price of gold per ounce is more than that of platinum. Trendy yet budget conscious jewelry shoppers may be prematurely excited, but let's unravel the facts…

Let’s say you’re searching for a tiffany style Solitaire Engagement Ring for your one carat G VS2 round ideal cut diamond, the difference in price may determine whether your final selection is 14K white gold, 18K white gold or platinum.  Since the cost of gold per ounce has risen today above the cost of platinum for the first time since 2008, then why is a platinum ring setting still more expensive than a gold one?

Read More Here!

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Without a Hint of Doubt, the Best Place to Purchase Engagement Rings From


Dear Whiteflash Sales Team, 

I looked all over the web and in stores for the perfect engagement ring setting. I ultimately purchased a platinum Sleek Lines Solitaire Engagement Ring. I really liked how it allowed you to see more of the diamond than most other settings. The website is more user-friendly than most, providing more pictures and sightlines than most other sites, and is really easy to navigate.

The best part of the experience is the customer service. After purchasing the setting, I had a few questions - it's not every day I spend a $1000 on the internet sight unseen. Each e-mail I sent received a prompt response, even inviting further questions and offering to speak to someone in person if necessary. Once I received the setting (it was awesome, and my then-girlfriend, now fiancé, loves it!), I received a follow up e-mail confirming that I was happy with the setting and offering her assistance if I needed anything. I didn't, everything was perfect! I would totally recommend Whiteflash. They did a great job!

Thank you,

Walter D.


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Wednesday, August 10, 2011

Amazing Grace: The Grace Engagement Ring by Vatche


The World English Dictionary defines “grace” as “elegance, beauty, and smoothness of form or movement.” The word grace, the definition continues, can also mean dignified, polite and decent behavior as well as generosity of spirit. At first glance, the first definition doesn’t seem to have much in common with the second two. After all, what does elegance and beauty of form have to do with politeness, generosity and tolerance?

A lot, as it turns out. Think back to the fairy tales you read when you were younger. The princesses in those stories were always beautiful inside and out—elegant and well-dressed as well as kind and generous. It is the combination of these two qualities—inner beauty as well as outer beauty—that truly make up that indefinable regal quality we call grace. It is in this spirit that D-Vatche, the boutique bridal jewelry firm that has been bringing top-quality Vatche engagement rings to the market for over two decades, presents the Vatche Grace Diamond Engagement Ring. The Grace is that rare ring that is demure and wearable as well as bold and eye-catching, perfect for the woman with elegant fashion sense as well as an open heart.


One of the most popular design trends for engagement rings in recent years has been a newfound love for all things pavé. Celebrity engagement rings have gotten to the point where every available surface of the ring is encrusted in a dazzling display of diamond wattage, sometimes rivaling the center stone for attention-getting brilliance. Vatche settings, on the other hand, are world-renowned for their understated simplicity, so when Vatche takes on the pavé look, you can rest assured that the results will be as graceful as they are breathtaking. And indeed, the Vatche Grace, with 30 melée diamonds totaling .33 total carat weight, is just that ring. The squared-off ring of pavé-set diamonds in the center stone’s setting set off the finest round brilliant stone perfectly, while the row of diamonds running down the ring’s shank provides a touch of modern glamour. At the same time, an open cathedral setting style and delicate milgrain finishing lighten the overall look, making the Grace a dazzling yet modest ring fit for any fairy tale princess.

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The Perfect Engagement Ring Buying Experience!


Dear Whiteflash Sales Team, 

Fantastic experience. Very helpful with any question you have and they respond back right away. They help you get the very best engagement ring for the money you want to spend. When I received the Rounded Open Cathedral Engagement Ring it was more beautiful than I would have thought and my girlfriend was floored.

Thank you,

Jamie S


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Monday, August 8, 2011

Whiteflash Diamonds Will Make Her Eyes Light Up with Joy and Excitement



The tiffany style bead set diamond engagement ring is beautiful.  When I saw the engagement ring, the quality and clarity blew me away.  I couldn't believe I was looking at such a nice diamond ring.  It took me a week to propose but when I did, my fiancée’s eyes lit up with excitement and joy. I find her looking at it constantly and when she is not looking at it I find her all giddy thinking about the ring.  She and I both thank you for your help in providing a smooth communication through email and phone. WhiteFlash has my recommendations. 

Thank you, 

Kevin N


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The Brilliance of the Amphora Princess Engagement Ring


Dear Whiteflash Sales Team,

I just wanted to let you know that I picked up my engagement ring from FedEx early this morning. The ring is beautiful and I love it! After having a Round Brilliant cut Diamond I was worried that I might not be as satisfied with the brilliance of the princess cut diamond in general, and I was also worried about getting a lively stone in this cut. But since I had to stay in my budget (and I wanted a larger diamond and new setting) the princess just seemed like it would give me the most bang for my buck. The size of the diamond with the halo is a real stunner; you should have seen it in the store today announcing its presence!!! Overall, I am very pleased with the Amphora for Princess Diamond Engagement Ring and your production person/people did a fabulous job with the setting. I am going to take it to my appraiser next week.

Thank you, again for keeping me posted and of course for getting it sent out EARLY!!! I was so excited I could hardly sleep at all last night! I will definitely recommend WF to my friends and family!




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Friday, August 5, 2011

Blown Away By Beauty


Dear Whiteflash Sales Team, 

I'm speechless, and completely blown away. I cannot put in to words how happy I am with the Legato Sleek Line Diamond Engagement Ring.  It's awesome, it looks great, it is Perfect! Thanks so much for your help!  I'll definitely be coming back when it's time to get the wedding band.

Marcos A


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Blinding Bridal Bling



A few minutes ago the FedEx guy gave me my beautiful package! I am absolutely in love with this A CUT ABOVE® Diamond and it looks huge on my finger!! Thank you so much for your time during the entire process and for helping me choose my engagement ring that will hopefully be with me forever and not ever replaced :)) I have been trying to take some pictures with it on my finger but my camera is getting it blurry, but I will ask my hubby to take some as soon as his home and will send them to you. Thanks again for everything I will always recommend you whenever possible.

Kind Regards,


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Wednesday, August 3, 2011

Whiteflash Facebook Grand Prize Winner Announced!


Utilizing the allure of their signature A CUT ABOVE® Super Ideal Diamond brand, the ongoing Whiteflash FRIENDS ARE LIKE DIAMONDS promotion on Facebook is connecting new friends and spreading the love of ideal diamonds. A trio of dazzling diamond jewelry pieces is being given away in the process! 

We are pleased to announce the July winner of our A CUT ABOVE® Princess Cut Diamond in a Tiffany style solitaire setting!


Drum roll please…… 

Congratulations Lisa Dugo!! You are the July winner for our Facebook sweepstakes “Friends are like Diamonds” Giveaway!


May, June and July were dazzling months for Amanda Welling of Lancaster, PA (May’s winner) and Michelle Kennamer of Albertville, Alabama (June’s winner) and Lisa Dugo of Toronto, Canada (July’s winner). Amanda received a pair of Dreams of Africa® diamond earrings ($275 retail value). Michelle won a Verismo Pendant Set ($1500 retail value) featuring a Whiteflash signature A CUT ABOVE® Super Ideal Diamond. Lisa won an A CUT ABOVE® Princess Cut Diamond in a Tiffany style solitaire setting ($1800 retail value).

*Visit for details and contest rules, and to register for your $200 award check.


Make sure to stay tuned in for our next upcoming contest! Good Luck!



About Whiteflash:

Whiteflash is a full scale manufacturing jeweler specializing in Ideal Diamonds and Fine Bridal Jewelry, and stocks the biggest inventory of AGS Certified Ideal Cut Diamonds in the world.

The award winning website, described by Kiplinger’s Magazine as the “Lord of the Online Rings” enables shoppers the world over to view, compare and purchase top quality certified loose diamonds, engagement rings and fine jewelry in a convenient and secure environment.

Whiteflash is the first jeweler in the world to attain ISO 9001 certification for total quality management. For more information, log on to or call 877.612.6770.


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Tuesday, August 2, 2011

Want Your Engagement Ring to Sparkle and Shine? Go to Whiteflash


Dear The Whiteflash Team, 

My boyfriend proposed and gave me the most beautiful 5th Avenue Pave Diamond Engagement Ring! I Love It!

My boyfriend said that he purchased the engagement ring from Whiteflash and said the whole experience was excellent. Whiteflash was extremely helpful and patient. He highly recommends Whiteflash to anyone interested in purchasing diamond engagement rings.

Thank you so much!

Haoson L.


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