Thursday, June 30, 2011

Will You Marry Me By The Sea?


Dear Whiteflash Sales Team, 

We just got back from Myrtle Beach.  Everything went extremely well.  The Rounded Open Cathedral Engagement Ring is absolutely stunning.  She could not stop looking at it the whole week.  We had several compliments about the incredible brilliance and sparkle of the Diamond.   I have attached a picture of the seashell that I had painted up for her to “find” in the sand when I proposed.  Thank you and your team for the amazing experience.  You have a lifelong customer in me!!!  

Thanks Again,



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A Blingtastic Suprise


Dear Whiteflash Sales Team,

I picked up the W Prong Platinum Diamond Earrings, and they are beautiful!
I'm really excited to surprise my fiance with them.




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Wednesday, June 29, 2011

Bragging Rights


Dear Whiteflash Sales Team,

I'll try to keep this short, sweet, and to the point. Keyword: Try.

If you are looking for a Princess Cut diamond (i.e. the Square Modified Brilliant), you simply must go with an AGS certification. That is of course if you want the best of the best - and for a purchase like this, it's not the place to skimp. AGS offers the state of the art grading in light return, something GIA cannot match. The problem is, very few stones make the cut (*ahem*) when it comes to grading, so most are certified via GIA. This is where Whiteflash comes in.

Whiteflash offers an excellent selection of AGS certified Princess Cut stones. They also offer their own brand, the "Whiteflash A CUT ABOVE® (ACA)" diamonds which are the best rated stones from the already highly rated AGS 0 stones. This is the stone that I purchased.

Whiteflash was able to guide me to the perfect stone I was looking for - at no point was she pushy or anything but supremely helpful. This process took many months, and Whiteflash was patient and very helpful the entire time. Though obviously a salesperson, they guided me to a stone that was indeed LESS expensive than another one I was considering, because it would have not have fit my needs - Now THAT is a good salesperson.

Specifically, I was considering a slightly larger carat stone, but due to the "spread" of the stone, it would have not really appeared any larger - and if it doesn't LOOK larger, whats the point of getting something that weighs more? Bragging rights? There will ALWAYS be somebody with a larger diamond than yours - but getting a Whiteflash A CUT ABOVE®, it's very difficult to argue that anyone will have one that is NICER, more sparkly, and more attractive.

In short, Whiteflash's products are fantastic. The level of service is just wonderful – they were incredibly helpful, knowledgeable, and professional - I only wish everyone could be as good. If it sounds like I'm gushing or overly enthusiastic - it's because I am. This transaction was the most satisfying one I've had in a long time.

I would recommend Whiteflash 100% in a heartbeat to anyone who is serious about getting the nicest diamond possible for their special person.

One last note - The price I paid? For this incredible stone that's nicer than anything you can find elsewhere? Is a FRACTION of what Jewelry stores (your standard brick-and-mortar, or WORSE, shopping mall jewelers) wanted for a similar stone - So you're getting a nicer stone for less money. It's a win-win situation.

I give my full 100% endorsement. I got an outstanding product at a VERY fair price and an incredible level of service. 5/5 A+. The best :)

Thank you,

Larry G


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Short But Sweet


Dear Whiteflash Sales Team, 

Just picked up the Legato Shared Prong Diamond Engagement Ring and looks great! 




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Tuesday, June 28, 2011

It is Fantabulous!!!


Dear Whiteflash Sales Team,

I received my diamond eternity band today, and oh goodness I just LOVE it. It is absolutely GORGEOUS and perfect. It is really everything I was hoping for and then some. Thank you so so much for creating such a stunning diamond band for me. I can't wait to wear it out, with all the little sparklies flashing everywhere!!! It is fantabulous!!! You guys seriously rock. Thank you SO very much once again!!! I will cherish this band for many years to come. :) :) :)

Thank you,

Jennie D.


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Better Than The Rest


Dear Whiteflash Sales Team, 

We were so happy with the diamond ring. The customer service we got from you guys is above so many companies we have ever deal with.

Soon I really want to buy some diamond earrings for my wife. I know where I'm going ;)

Kind Regards

Matt Jenkins

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Friday, June 24, 2011

Pikes Peak Proposal


Dear Whiteflash Sales Team, 

I am so excited and thankful to the Whiteflash staff. The whole Whiteflash experience has been amazing, from the first phone call, to the pictures. The diamond engagement ring has exceeded all of my expectations and more. It was just stunning to see it in person. The pictures really do it no justice at all.


Seriously from the first phone call, I felt like everyone involved in my purchase was trying to help me pick the best quality loose diamond for our budget. I did not feel like anyone was trying to "sell me" at anytime. The communication regarding the transaction was great. What an amazing team you guys have! The entire experience was exceptional. Whiteflash has been top class in customer service and product delivery. Professional, Personal and Hassle Free.


Thank you,



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Lobe Love


Dear Whiteflash Sales Team,


I have never purchased diamonds or any kind of jewelry online, so this was a big step for me. I knew what I wanted and discussed the options on the phone with Whiteflash. My consultant was so helpful with my concerns about buying online and did a bit of hand-holding though the process of choosing two loose diamonds for diamond earrings.

I have purchased nice diamonds in our local jewelry shops and was tempted to continue to do it this way, but after I saw the quality I could get, the 30-day guarantee, lifetime trade-up and positive reviews from other sites as well as BBB, I jumped in. It was a great learning experience with their cool online tools for examining the diamonds as well as the phone calls to discuss in detail. My consultant was always available (hand-holding again!) which was very important to me.

The three prong diamond earrings are beautiful. I love the diamonds that I found. I would do this again.


Thank you,

C S.


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Thursday, June 23, 2011

Great to the 3rd Degree


Dear Whiteflash Sales Team, 

Wow! All I can say is GREAT Diamond, GREAT Service and GREAT Price!!!! The entire experience was exceptional. Whiteflash was very fast in responding to my questions and very helpful in helping select the perfect loose diamond and engagement ring. Whiteflash made great recommendations based on what I initial thought I wanted. The Oval Legato Sleek Line Pave Diamond Engagement Ring and Wedding Band arrived on time as promised and was absolutely beautiful. It was a great overall experience.

Thank you,

Nhu L.


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From Start to Finish, Stellar!


Dear Whiteflash Sales Team, 

My Custom Diamond Engagement Ring arrived on Friday morning, thanks for the quick, on-time delivery. Your email system with the FedEx tracking attachment is fantastic and it was great to see my ring travelling half-way across the world! 

My fiancé to be loves the ring, as do I. I haven’t popped the question yet as I am just waiting on my local jeweler to get it checked over and appraised so I can get insurance for it. They have a minimum 2 week wait at the moment which is a bit of a pain as I can’t wait to ask Tahlia (my fiancé to be) and have her wear it around. 

The engagement ring looks amazing and it is exactly what we wanted. I love the finish of it and the centre stone is incredible and I love the way the setting lets you see the centre stone in all its glory! The side stones look fantastic too and are a great match. 

Thanks so much to the Whiteflash team for all your efforts during my experience from loose diamond purchase, arrangement of payment all the way through to the ring design and shipping. It has been a fantastic experience and your great service has been the key reason for getting the ring completed with you. I had originally intended to just get the loose diamond and have it set by a local jeweler, however the service I received was nowhere near as good as Whiteflash and meant that I was happy to pay a bit extra for the ring than I was quoted here.  

Customer service can never be underestimated, especially for a purchase such as this. It was really good that you were prepared to contact me on the phone to answer my queries and concerns (which turned out to not be concerns at all!). I cannot fault the entire experience and will be happy to recommend anyone I know who may be interested in your products. 

Best Regards, 

Rodham P


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Wednesday, June 22, 2011

Facebook Pearl Naming Winner Announced! Gaia Pearl and Diamond Ring



In an online promotion running on Facebook, Whiteflash invited their valued followers and loyal customers to help them name their newest additon to the Whtieflash Diamond Jewelry Collection for a chance to win a pair of Akoya Pearl and Diamond Earrings. Whiteflash will make having lots and lots of friends wonderful in a whole new way! 




We asked our customesr to RENAME a Pearl and Diamond Ring for a chance to WIN a pair of 'Akoya Pearl and Diamond' Earrings


After many amazing submission WE HAVE A WINNER!!!


Congratulations Kareyn Stapylton for helping us name a piece of Whiteflash jewelry!



Our newest pearl piece has been dubbed the 'Gaia'

Gaia was the lover of Poseidon, God of the oceans, and her name is used in modern times to personify the 'inner goddess' of all women. she represents female creativity and strength and was symbolic of the connection between land and sea. A mystical name for a ring of mythological proportions. 















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Pinky Bling Before it’s a Real Ring


Dear Whiteflash Sales Team,

 So I picked up the Legato Sleek Line Solitaire Engagement Ring and it looks great!  I am sure my mom will be happy with all aspects of the ring.  It's funny...I ended up wearing it around (as a pinky ring with the diamond turned in) for the day since I didn't want to let it out of my sight and every once in a while I would end up staring at the diamond and think that it was very "sparkly". 

 Anyway, thanks again for all of your help in this matter.  Next time I'm in the market for a jewelry purchase I'll definitely be in touch.  Until then, best wishes!



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Speedy Bling


Dear Whiteflash Sales Team,

I would just like to thank you for the trouble you have gone to. I give you some feedback on the Diamond Tennis Bracelet shortly as it is in Australia already. I am impressed by the speed of FedEx.

Again thank you,


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Monday, June 20, 2011

Engagement Ring Soon To Be Wedding Rings!


Dear Whiteflash Sales Team, 

Just wanted to say thanks again for everything. I proposed on Friday night and she absolutely loves the Coeur de Clara Ashley Engagement Ring.


We couldn't be happier with it. I will be in touch soon to discuss wedding rings. Working with you and Whiteflash has been a great experience. Thanks again.

Best Regards,



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Quality and Half the Price!


Dear Whiteflash Sales Team, 

The Tiffany Style Engagement Ring is awesome :) Before I had the loose diamond set I took the ring into Tiffany's to compare. Although it's not exact, it is just as pretty and accomplishes the same thing. I wear it with my shared prong wedding band from Tiffany's and it's amazing.  

Thank you so much!! 



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Friday, June 17, 2011

Absence Makes the Heart Grow Fonder


Dear Whiteflash Sales Team, 

We just picked up the Custom Flush Fit Engagement Ring set tonight. It looks beautiful...we forgot how great it looked.


I also forgot how great Whiteflash is to work with. 

Thanks for your help. 



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Three Times the Love


Dear Whiteflash Sales Team, 

I just picked up my 3 Prong Diamond Tennis Bracelet and I LOVE LOVE LOVE it!!!!  It is the perfect size to wear everyday! 

I cannot thank Whiteflash enough for being so generous!!!!!  Thank you, thank you!!!!!  And then the fact that it was completed a week! 

Thank you so much again!



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Wednesday, June 15, 2011

Whiteflash breaks into Top 500 E- Commerce Websites


Whiteflash Inc. announced today that it has officially broken into the Top 500 e-commerce sites compiled each year by Internet Retailer Magazine.  Coming in at number 489 in the highly anticipated annual review for 2011/2012, Whiteflash continues to distinguish itself among the millions of websites and the billions of pages on the internet with an award winning website dedicated to ideal diamonds and fine bridal jewelry (

Even more impressive than ranking in the top 500 of all e-commerce websites is the fact that is now among the top 15 Jewelry websites; an impressive group that includes Tiffany & Co, Blue Nile, and Zale Corp.  Rankings are based upon online sales, growth rate, monthly unique visitors, conversion rates, average ticket, total SKUs, top executives, and more.

The key to the success Whiteflash has earned on the internet is a combination of extensive in-stock inventory of top quality certified diamonds, comprehensive product information and education, and a customer centered business philosophy.  Glowing online reviews abound across the web with testimonials from delighted customers in the US and Canada, as well as international destinations around the globe.  The Whiteflash “Crown Jewel” is the A CUT ABOVE® Super Ideal Diamond which is now to customers in 13 countries worldwide.


The Whiteflash value proposition pairs top quality diamonds and jewelry with completive pricing, and wraps everything together with the best assurance policies in the industry.  In addition to free shipping, third party gemological verifications, and liberal returns, Whiteflash features a lifetime 100% trade-up policy, a one year buyback guarantee, and a customer loyalty program. 

Founded in the year 2000 with the goal of bringing diamonds of the finest quality to the consumer market in a totally transparent way and at prices that had traditionally been considered wholesale,  Whiteflash is on pace to continue it’s march up the charts in the years to come.  In the words of CEO Debi Wexler ”By continuing to nurture our strategic relationships with diamond suppliers and jewelry designers, by remaining fixated on the customer experience, and by broadening our reach through the social media we feel very excited about our future.”


About Whiteflash:

Whiteflash is a full scale manufacturing jeweler specializing in Ideal Diamonds and Fine Bridal Jewelry and stocks the biggest inventory of AGS Certified Ideal Cut Diamonds in the world.  

The award winning website, described by Kiplinger’s Magazine as the “Lord of the Online Rings” enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient and secure environment.

Whiteflash is the first jeweler in the world to attain ISO 9001 certification for total quality management.  

For more information, log on to  or call 877.612.6770


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Does Not Do It Justice


Dear Sales Team,

I have received the beautiful W Prong Diamond Engagement Ring. Thank you so much. The proposal was a success, so we're officially engaged.

Here are some of the photos of the engagement ring on my fiancée’s hand.


Hope the picture do the ring's justice.

Thank you again.


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All In Good Time


Dear Whiteflash Sales Team, 

My experience with Whiteflash was simply put…Amazing! They were extremely patient in helping me choose a loose diamond and engagement ring setting that I could not live without. I never felt pressured or rushed to make any decision while finding my perfect ring! Questions were answered quickly and their customer service has been nothing short of incredible. I would definitely recommend WF to anyone looking for a quality products and service!

Thank you!


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Monday, June 13, 2011

A Dazzling Diamond Experience


Dear Whiteflash Sales Team,

The tiffany style engagement ring is fantastic and I do truly appreciate the follow up and level of service provided.  Best of all we are engaged...  Without question I will recommend your help to anyone who asks.

Wishing you a great summer.

Warm regards,



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Wedding Day Jewels


Dear Whiteflash Sales Team, 

Both my mom and I love the beautiful W Prong Diamond Earrings and the Half Bezel Diamond Tennis Bracelet.  We are very pleased with the craftsmanship.  I love the tool kit that comes with it.  It is very useful.  Since, they are my wedding gifts from my mom; I can’t wait to wear them on my wedding day.  Thank you very much for your help.  We will definitely purchase from you guys again and will recommend you guys to other people.  Thanks again!  



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