Now there is an answer to the question: What do you get for the man who has everything? Diamond-studded sneakers, of course. Adidas is commemorating its 60th anniversary, known universally as the ‘Diamond Anniversary’, with the release of an exclusive new interpretation of a classic sneaker design. The company’s most popular shoe, the Superstar, has been given some embellishment in celebration of 60 years in business as one of the most popular sports equipment brands.
The Diamond Superstar is made with fine leather and is adorned with both real diamonds and Swarovski crystals. Three brilliant diamonds are set into each of the spaces in between the traditional black Adidas stripes. That totals six 0.02-carat diamonds per sneaker. Swarovski crystals give sparkle to the lace tip and lace locks, as well as creating an impressive Adidas logo at the base of each shoe’s tongue. The sneakers also come with a chain so the owner can wear the logo as a pendant if he so chooses.
Each pair comes in a special padded black box with velvet bags for each shoe, and an Adidas t-shirt encrusted with more than 400 more Swarovski crystals. These are clearly meant more as a display item for the collector, as opposed to being sports shoes, as they cost just over $700/pair. The company states that “the shoes inherit Adidas’ long legacy of soulful and stylish designs”. This is a very upscale version of Adidas’ classic sneaker.
