Wednesday, April 15, 2009

Creating The Diamond Cupcake


Diamond wedding cakes have made the rounds but doesn't the humble cupcake deserve a shot at diamond dazzle? Mervis Diamond Importers says they are the first to create a diamond cupcake. The cupcake is topped with eight ideal cut round brilliant diamonds around its circumference, and a two carat Asscher cut diamond in the center for a total value of $30,000. The cupcakes (there are two like this) will be on display at Mervis Diamond Importers, for their "Cupcakes and Wedding Rings" trunk show on May 1 and 2.

Why did Jonathan Mervis decide to do this? He's heard that question a few times and says that he sees it from a couple of different angles: "Firstly, I'm having fun. But secondly, I'm in the business of helping make engagements and weddings as stunning and memorable as possible. On the big wedding day when money is no object, I think a diamond-topped cupcake could be the ultimate in luxury. I've already had a few phone calls inquiring about more "affordable" diamond cupcakes, and I could foresee a situation where diamond cupcakes become the 'it' thing for brides."

He has applied to the Guinness Book of Records to see if he can get listed as the world's first diamond cupcake. But beyond the obvious publicity spin, Mervis also has an interesting point about the connection between sweets and luxury treats and the salutary benefits of indulgence. He asks if, in a time like this "when so many Americans are in the poor house, can it be healthy to dream for a moment and let our minds play with images of decadent diamond cupcakes?"

Posted via email from whtieflashdiamonds's posterous