Wednesday, April 15, 2009

Angular Momentum Belle Époque Watch


 

The Belle Epoque, or "Beautiful Era" in Europe took place during the end of the 19th century and up to World War I. It was considered a golden age for the wealthy population of Europe. The era involved excellent economic and cultural times where inexpensive labor and low (to no) taxes allowed for a semi-renaissance period in regard to the development and creation of art and scientific advancements. Free flowing money from wealthy elites helped fuel people whose lives were dedicated to simply being creative. A distinct artistic genre was borne that I consider to be a precursor of art deco. It involved imbuing more traditional formal art with a late 19th century futuristic twist.

In celebration of this era (one that we would so love to relive nowadays), Swiss watch maker Angular Momentum has created the Time Gallery Bell Époque watch. Using their new Time Gallery case, the watch is an artistic testament to the aesthetic style of choice as defined by that era. Using a 41mm wide 18k white gold case (with pave diamond settings) the majority of the watch dial is covered in an ornate foliate design enhanced by a multitude of finely cut
diamonds. The decoration is placed over a black sapphire crystal. The time is read via a window placed at 12 o'clock where a disc spins once each 12 hours. Inside the watch is an automatic mechanical movement. Angular Momentum is slated to open a line of boutiques in the Middle East where this and other artistic watches will be showcased.

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