Wednesday, August 24, 2011

Dreams of Africa® - Charity Diamond Jewelry Line


Marilyn Monroe proclaimed to the world that “Diamonds are a girl’s best friend”, but in countries such as Angola, the Democratic Republic of Congo, Cote d’Ivoire & Sierra Leone, they are oftentimes a small child’s worst enemy. Known as conflict or blood diamonds, these precious jewels have been the source of funding for civil wars in Africa, which has lead to violence and death throughout the entire continent. A devastating 3.7 million lives have been lost due to these horrific warlord and rebel schemes. At Whiteflash, we are dedicated to stand apart from the masses in the industry and move towards providing relief for the victims of blood diamonds.


“Dreams of Africa®” is a designer line of jewelry specifically created by Whiteflash to raise awareness and bring financial relief to African children, particularly those affected by the illicit trade of rough diamonds. 100% of the profits from the purchase of these original jewelry designs will go towards relief efforts through the World Centers of Compassion for Children International (WCCCI).

The signature piece for this initiative is the “Dreams of Africa®” dual sided Diamond & Sapphire Pendant. One side is graced with 39 brilliant A CUT ABOVE® Hearts and Arrows Diamond Melee (0.62ctw; F/G VS) and the opposite side is embellished with 39 beautiful pink sapphires (0.77gtw).  The pendant’s sparkling conflict-free diamonds symbolize innocence. Its bold sapphires stand for truth. The beautiful A CUT ABOVE® center diamond is a symbol for mother Africa and the sweeping spirals portray the dream to spread awareness of the children’s plight to the strong outer circle symbolizing the world we live in. Worn near the heart, the intention of this artistic expression is to touch the hearts of all who share in our 'Dreams of Africa®'. Other merchandise for purchase includes an array of rings, earrings, a charm bracelet and cufflinks and five different symbolic posters designed in Africa. There’s also a opportunity for you to share in the passionate commitment of young African singers who want to help their brothers and sisters by purchasing a download for only $1.00 of the inspirational track “Dreams of Africa” written and produced in Cape Town by two time Grammy nominee Cedric Samson.


Whiteflash is delighted that our shoppers can have peace (as indicated by the dove of peace in the Dreams of Africa® logo) and confidence that each diamond our company sells is conflict free. Visit or to make your purchase and contribute to this life changing initiative. Wear the dream, live the dream, spread awareness.

Posted via email from wfdiamonds's posterous