Monday, November 23, 2009 Praised For Conflict Free Diamond Site

One American jeweler determined to address Africa’s continued suffering has introduced a conflict-free diamond pendant. Online diamond retailer along with the World Centers of Compassion for Children International (WCCCI) launched an initiative in which 100 percent of proceeds from conflict-free diamond pendant go to WCCCI.

“ has some of the finest ethically produced designer bridal jewelry available,” said Debi Wexler, president of and conflict free diamond activist. “The site offers the conscious consumer a means to connect directly to diamond beneficiation projects, such as Whiteflash’s Dreams of Africa collection in which 100% of proceeds go to help those children who have suffered under blood diamond conflicts.”

 “While other companies offer commercially produced ‘green rings’ and conflict free jewelry, what makes us different is that 100% of our profits go to those who really need out help,” said Whiteflash.

The $4,400 Dreams of Africa(TM) diamond pendant will only be available from
“Our Dreams of Africa are not for partial peace. They are for total peace,” said Debi Wexler, CEO of Wexler along with WCCCI’s founder Betty Williams are jointly working towards building safe and nurturing environments for children “who need a second chance in life. If we start teaching peace at the beginning of these young children’s education, we will help these children to shine like brilliant diamonds for the world.”

Specifically, will focus on efforts to help children who have suffered from conflicts in Sierra Leone, Liberia and other African countries. Conflict or “blood” diamonds are illicitly smuggled diamonds, the sales of which are used to finance wars against countries’ legitimate governments.

Whiteflash is known for its pioneering efforts in conflict free jewelry and educating consumers with the most comprehensive trade and consumer resource on conflict free diamonds.

“We need consumers to understand that there is a huge difference between blood diamonds and conflict-free diamonds,” said Wexler. “Not all diamonds are ill-gotten. When diamond mining is undertaken in the correct manner, without child labor or government conflict, the profits build infrastructure and serve as a source of livelihood for hundreds of thousands of people. As a socially responsible design company in the diamond industry, we believe it is our duty to support children who have suffered under blood diamond conflicts and to create awareness in order to combat such illicit diamond trade.” and WCCCI will work to establish the first learning center, headquartered in Italy, which will provide scholarships for children from Sierra Leone and other locations across Africa, and to instill values of peace and understanding during these children’s early education. Italy’s government donated land to build the learning center.
Whiteflash began this endeavor to support the WCCCI’s commitment to providing safe havens and educational opportunities for children. Whiteflash hopes that their Dreams of Africa collection and education on conflict free diamonds will help in the creation and support to provide a second chance for these children to be educated about peace.

Posted via email from Whiteflash Diamonds posterous