Watches in rings have been done before, but not quite like this. This is a new approach and quite interesting. The Digit Watch is design to appeal to both men and women, and given its high level of customization. The producer takes existing mechanical watch movements from major luxury watch brands such as Rolex, Patek Philippe, Breitling, Blancpain, and others (buyer can choose), and places them inside of an 18k white gold ring with an Aquamarine jewel face, decorated with 142 diamonds.