Gotta See It to Believe It!

 

Dear Whiteflash.com Sales Team,

 

This is a long overdue review (I proposed back in August 2010), but the Tiffany Style Diamond Engagement Ring is perfect! Kim, my fiancee, loves it! I followed the recommendation of several friends who used Whiteflash to purchase engagement rings for their spouses. The pictures that were sent to me prior to receiving the ring only hinted at the beauty that could be fully grasped in-person. I can't really claim to fully appreciate a diamond (I'm more of a colored gemstone fan ), but after looking at the diamond and setting the Whiteflash team put together for us, I'm definitely a diamond fan now!

The workmanship on the diamond and setting as an entire package was wonderful. For insurance purposes, I had the diamond appraised by an independent appraiser and he continues to be impressed by the work of Whiteflash.com. Everything from the mounting, diamond and setting quality, and craftsmanship - he complimented highly and congratulated me on an excellent purchase. The ring appraised at several thousand dollars more than when purchased - what an excellent value from Whiteflash.com. He was very complimentary of the workmanship and said your company was consistently at the top of quality and value he has seen in his many years of experience.

Traci was very enjoyable to work with and helped with the financing. As a security measure, my bank doesn't allow for withdrawals over a set amount so Traci was able to work out an installment payment plan for the ring as a workaround. I really appreciated that as I didn't have to make any awkward phone calls to my bank trying to find out who I needed to speak to so Whiteflash can get paid. :P

Kim continues to receive compliments about the ring!

Thank you, everyone, at Whiteflash!

Sincerely,

Andrew

 

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Warning: ACA's may cause permanent head tilt!

Dear WhiteFlash.com Team:

 

    I just wanted to send you all a Thank You for helping me with my fiancé’s ring. I picked the Legato Sleek Line Pave Diamond Engagement Ring up last week while on vacation in Las Vegas.  The pickup was hassle free and the ring was in perfect condition.  I had zero experience with engagement rings prior to this one, and all of you really made the process as easy on me as possible ( I don’t part with large quantities of money very easily, so this is a testament to your hard work ).  Also, I don’t have any experience to draw upon, but this diamond ring looked fantastic! Still does…I don’t know how, but it even manages to glimmer at night! The diamond is great and the setting was exactly what my fiancé was looking for. Maybe all engagement rings look like this, but all I know is my fiancé couldn’t stop looking at her ring for like a week. For a second I though her head was going to be permanently stuck in a half sideways cocked position, and her left hand extended out in front of her face. Luckily, she’s recovered.

 

Also, I guess you can tell by my continually referring to her as my fiancé, she did say yes. So, I guess I have to keep the ring now (hahaha)! Thanks again to all of you, and WhiteFlash will always come highly recommended from me to anyone I come across looking for excellent jewelry.

 

Sincerely,

 

Chris K

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DM News Features Whiteflash.com - Retailers gear up for online holiday sales

This holiday season is expected to be the strongest in four years, so it's no wonder retailers are busy preparing their e-commerce sites in order to drive sales. 

“This year's theme has been the optimization of what you already have,” says Larry Joseloff, VP of content for Shop.org, the digital arm of the National Retail Federation. “A shopping cart abandonment rate of 50% to 60% − which is a real number for some retailers − can drop by 10% with some quick changes. That can translate into huge sales growth.” 

Harry and David, the gourmet food company, has redesigned its website, with the aim of growing its 12-month “active” file through increased retention, reactivation of inactive customers and by converting gift recipients into customers, says Jeff Dunn, VP, e-commerce and marketing operations for Harry and David. 

The redesign aims to bring a “better balance between selling and community,” says Dunn, by bringing ratings and reviews to the forefront, and including a new recipe submission component and more video. 

The company also added a delivery option called Auto Delivery, which allows customers to receive products on an ongoing basis (every 30 days, for instance). “We want to showcase that our products are not only for those big special occasions, but are also well-suited for the smaller every day or every week celebrations,” says Dunn. 

The new delivery option is part of a larger strategy to convert holiday shoppers into year-round customers. 

With steady traffic generated by search engine optimization, WhiteFlash.com has turned its focus to driving sales. The online jewelry and diamond retailer has optimized its live chat tool, which enables shoppers to speak with a sales consultant in real-time. 

The chat tool, from Bold Software, includes a feedback mechanism, inviting visitors who use the chat to provide comment on their experience. “If we get the wrong feedback, then we know in which areas to train personnel,” says WhiteFlash.com CEO Debi Wexler. 

Shoppers who use chat are about 10% to 30% more likely to buy something versus those who do not, she adds. “But chat technology will not help with conversion without the right training,” advises Wexler. 

In its holiday campaign, Best Buy will promote its Geek Squad technical support service, in which agents help consumers with installations, such as mounting a plasma TV or setting up a MP3 player, through the Web.

Steve Rozek, VP, online store team for Best Buy, says the focus on customer service strives to address the fact that many customers feel lost after making a technology purchase. “We want to be that bridge for people as they prepare for Christmas,” says Rozek. “So we are going to provide customers with free Geek Squad services on Christmas Eve and Christmas Day.” 

By getting more people to try Geek Squad, the aim is also to increase the likelihood they'll purchase more often from BestBuy.com, says Rozek, and use the service.   

WhiteFlash.com converts about 25% of new buyers into regular customers, thanks in part to the fact that sales consultants phone new buyers in advance of their special occasions, such as a wedding anniversary or milestone birthday. 

“E-mail is less personal,” says Wexler. “The phone really is our magic wand to relationship building.”

 

 

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Facebook Winner Announced: Pearl and Diamond Earrings!

The winner of this week's hotly contested Savvy Steal giveaway- the beautiful Akoya Pearl and Diamond Earrings from Whiteflash.com- is...

Chiffon G.!

Congratulations, Chiffon! You are one lucky girl! Thanks for entering, one and all! 

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More Bling for your Buck with Whiteflash.com

Dear Whiteflash.com Sales Team,

 

I received my 4 Prong Diamond Basket Earrings on Friday and I just love them!  They are so beautiful and sparkly and exactly what I wanted.  They are much higher quality than the ones I could afford at jewelry stores I visited.  I really want to thank you for helping me through the process and for the great advice you gave me.  I couldn't be happier.  I will definitely be a repeat customer and refer you whenever I can.

 

Thanks to the whole team at Whiteflash for making the process so smooth and for keeping me updated.

 

Best,

 

Diana

 

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Studs with a Flash - In A Flash!

Dear Whiteflash.com Sales Team,

 

I am so happy with the Martini diamond studs I just got from Whiteflash.com. I have been wearing them every day since I picked them. It is amazing how much they sparkle. I have received a lot of compliments about them from everyone I have shown them too. I am so pleased with the quality of the diamonds. The people at Whiteflash.com were very helpful. I wanted to have my studs by the end of the week. They worked with me to make sure that happened. They helped me find the studs that were the best for my needs and budget. They send me pictures of my studs once they were completed. They kept me updated on every step of their progress towards getting me my diamond earrings. It is incredible how this online company way able to make my experience so personal. I would without hesitation recommend Whiteflash.com.

Sincerely,  

Dina S.

 

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Bigger is not Always Better!

Dear Whiteflash.com Sales Team,

Two big thumbs up for Whiteflash! I was really nervous about making such a large purchase over the internet, but the team at Whiteflash made the whole process much less stressful than going to a jewelry store. I was looking to purchase a pair of diamond studs and they answered all my questions and provided great advice to this diamond-buying novice. She even suggested I go with the lower carat weight I was considering -- you know that would never happen at a jewelry store! I ended up with the most gorgeous studs, way better quality than what I thought I could afford. The diamonds are also conflict-free, which really matters to me. I appreciate such a socially conscious business. I can't recommend Whiteflash highly enough.

Sincerely,

Diana M.

 

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