Friday, August 28, 2009

Are You Getting Your Money's Worth When it Comes to Bling?

Engagement Rings at Whiteflash.com

The term “bling” is everywhere these days, but it’s nothing more than a new way to refer to the sparkle that comes from high-quality, well-cut diamonds. It may seem like an easy task to determine whether a stone has been cut well because it will sparkle, right? Well, yes and no. “Bling” can be manufactured, turning a not-so-great diamond into something designed to fool you into thinking it’s a winner.

When purchasing stones—either loose diamonds or ones already set into mountings—you have to be wary of low-quality stones that retailers are trying to pass off as high-quality choices. But don’t worry. Whiteflash.com is dedicated giving you a true diamond education through this and many other articles in our extensive online library. So come on, it’s time to get schooled in bling!

A diamond is just a hunk of potential until it’s been cut, and the cut can make the difference between a “so-so” diamond and one that is truly exquisite. At Whiteflash.com, our seasoned professionals know exactly how to cut a diamond to ensure maximum sparkle. Some retailers will give you a song and dance—complete with props—in an attempt to sell you a lower quality diamond. Don’t be fooled by tricks such as bringing out official-sounding “luminosity detectors” or a jeweler who cuts more facets into a stone in an effort to convince you that it reflects more light.

It’s especially important to know the cut and quality of a diamond when you’re choosing a piece of jewelry intended to spotlight a sole stone–such as a diamond solitaire ring or a diamond pendant. It’s similarly vital to choose a high-quality diamond for an engagement ring. It will be worn every day, and no matter how good the owner’s intentions are in the beginning, most women will admit that they don’t have theirs cleaned by a professional very often. But a high-quality diamond will sparkle and give off lots of light even with a layer of soap scum on it.

Among the finest choices is a “hearts & arrows” cut. The name comes from the shapes reflected from the diamond at different angles. When viewed upside down, eight symmetrical heats appear. When you turn the diamond over, you’ll see eight radiating arrows at the crown. These designs come from cutting a stone so exactly that facet reflections overlap, creating kaleidoscope patterns.
Any diamond looks pretty good in lots of sunlight. It’s in low-light situations—a candlelight dinner, in a darkened theatre—where hearts & arrows really shines. Rainbow flashes and unmistakable fire is what you’ll see, and you’ll be glad you didn’t settle for anything less.

The pros at Whiteflash.com weren’t content to simply rest on the laurels of other jewelers, however. Whiteflash ACA really is a step beyond anything you may have seen before. We’re so sure you’ll agree that it’s simply extraordinary that we include a toolkit complete with a compact magnifying viewer with every Whiteflash ACA purchase.

When it comes to selecting a top-quality diamond—whether it’s a diamond wedding ring or a diamond tennis bracelet—make sure you’re dealing with an experienced, scrupulous retailer that only sells truly outstanding diamonds. Remember that science—not deceptive marketing—is the key to great bling.

Posted via email from Whiteflash Diamonds posterous