I remember when I saw the movie "Blood Diamonds" back in 2007 - I never knew so many people died for a diamond ring people wear. Now its 2009 and high-end jewelry designers still want to disassociate themselves and help victims. For instance, Whiteflash.com.
I had the great opportunity to meet with Debi Wexler, owner of Whiteflash.com, an online diamond trendsetting boutique, regarding the story behind her brand. It turns out she is very involved in giving back. Whiteflash.com has infused a sense of global and social responsibility into their already highly successful business model by partnering with World Centers of Compassion for Children International (WCCCI). Two of her collections, Dreams of Africa and AWEAR, give a percentage of sales to the WCCCI. This gets even better.
Whiteflash.com took it one step further and created their specialty Dreams of Africa (DOA) and AWEAR: Jewelry for Conscious Kids collections. The brand donates 100% of all profits from the DOA Collection and 25% from the AWEAR Collection to charities that support the healthcare, nutrition and educational development of child victims of the conflict diamond trade in affected countries…thus giving victims of unspeakable atrocities a strong political voice and a chance at conflict free future—An undertaking which the brand considers one of their most important to date.
If you visit the WCCCI web site, you can follow its updates to see how Whiteflash’s DOA and AWEAR sales have helped benefit the cause. You can visit www.wccci.org for more information about the WCCCI.
For information about the DOA, AWEAR and Whiteflash, please visit http://www.whiteflash.com/. You can also browse their other collections, which will be sure to impress.
I had the great opportunity to meet with Debi Wexler, owner of Whiteflash.com, an online diamond trendsetting boutique, regarding the story behind her brand. It turns out she is very involved in giving back. Whiteflash.com has infused a sense of global and social responsibility into their already highly successful business model by partnering with World Centers of Compassion for Children International (WCCCI). Two of her collections, Dreams of Africa and AWEAR, give a percentage of sales to the WCCCI. This gets even better.
Whiteflash.com took it one step further and created their specialty Dreams of Africa (DOA) and AWEAR: Jewelry for Conscious Kids collections. The brand donates 100% of all profits from the DOA Collection and 25% from the AWEAR Collection to charities that support the healthcare, nutrition and educational development of child victims of the conflict diamond trade in affected countries…thus giving victims of unspeakable atrocities a strong political voice and a chance at conflict free future—An undertaking which the brand considers one of their most important to date.
If you visit the WCCCI web site, you can follow its updates to see how Whiteflash’s DOA and AWEAR sales have helped benefit the cause. You can visit www.wccci.org for more information about the WCCCI.
For information about the DOA, AWEAR and Whiteflash, please visit http://www.whiteflash.com/. You can also browse their other collections, which will be sure to impress.
