Upscale diamond jeweler Bulgari has designed a new, inexpensive ring to celebrate its 125th anniversary this year. The Rome-based jeweler’s latest piece—a silver ring that costs only $290—will donate $60 for each ring sold to the Save the Children’s “Rewrite the Future” campaign.
This limited-edition piece is engraved with both the name “Bulgari” and the name of the charity, “Save the Children”. This silver ring is an homage to the company’s founder, Sotirio Bulgari, who began as a silversmith. The ring will be available as of February 9th, and will be sold throughout the year. A waiting list has already been started.
In addition to donating a portion of the proceeds from this ring, Bulgari will auction off 23 unique pieces of jewelry and watches this year in its effort to raise 10 million euros (about $13 million) for Save the Children.
