Monday, August 10, 2009

A Very Happy Whiteflash Customer

 

“I would like to thank the Whiteflash team for their superb customer service and product.  Special mentions are Bob Hoskins who patiently listens to my needs (especially my concern about getting sparkling pear sides) and James Ramey who went out of his way to make it possible for me to get the three-stone ring within my budget.  Let’s not forget Joseph Druhot for his crafty CAD design, Shandel Hardin for making my order/payment seamlessly simple, Trent Veazey for creative photography, Vera Wages for timely update of progress through shipment, and especially the superb workmanship of the production team (just look at the fine details of my setting, need I say more).

I must say it is amazing that my custom design ring got done in such a short time.  It took less than 5 weeks from my wire transfer in late afternoon on June 25 to expect a delivery of the completed ring on July 28.  This tight schedule also included a last-minute change of setting design (from Harmony to 3-stone with pear sides) and a mid-way upgrade of pear sides.  Simply amazing!"

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Jewelry Expert - Proposing is Tough Enough

Photography by Ja Tecson Photography

Proposing is tough enough, but finding the perfect diamond engagement ring - set with the perfect diamond, is even tougher. To eliminate the headache, here are step-by-step instructions to ease the process.

Educate Yourself.
Start the diamond education process by learning about the four Cs. "Understand how diamonds are evaluated and categorized," says Debi Wexler, founder of Whiteflash.com. The four Cs refer to clarity, cut, color and carat, and by understanding each, Wexler says, you can determine which is most important to you and then start shopping. "This will also help you determine how much you’re willing to spend," she adds.

Because diamond education is important when engagement ring shopping, Whiteflash.com offers an interactive DVD, which features an in-depth look at each of the four Cs.

Get Input.
Find out what she wants. It’s better to be safe than sorry. Take her to a jewelry store - that is, if marriage has been a topic of conversation and a surprise engagement is not on your agenda. Have her try on as many rings as possible. Make her look at every shape of diamond and type of setting. Another way to gauge whether she prefers pear-shaped over a princess cut diamond is have her look at bridal magazines or at an online diamond expert’s site like Whiteflash.com. Either way, you’ll know exactly what will make her swoon when you pop the question. If you’re being discreet, look at the jewelry she wears on a day-to-day basis; is it classic or vintage in style? Is she prone to wear larger pieces or dainty? The other option is to ask someone close to her, like a sister or a best friend, for insight.

Let’s Talk Carats.
As soon as you’ve decided shape, you need to look at the carat or weight of the diamond; carat is how diamonds and other precious gemstones are measured…in “carat” weight. One carat, for example, equals 1/5 of a gram. Sometimes you will hear carat weight referred to in ‘points’. “There are 100 points in a carat and as points or carats increase, so does the price of the diamond. For example, the price per carat will be less for a .90 diamond than the price per carat for a 1.00 diamond even if the color and clarity are the same. Determining the size of the diamond, and then the cut and color is really going to help establish your budget parameters.

Pick a Color.
"Color is the third most important decision in the diamond selection process," says Bob Hoskins, senior gemologist for Whiteflash.com. Diamond color is graded according to the Gemological Institute of America or GIA Color Grading Scale - D being the whitest, and N and below color ratings showing noticeable yellow tones. "E and F have no detectable color tones to the naked eye," says Hoskins, who graded diamonds for the Gemology Institute of America (GIA) and taught several courses on colored stones. And from G to J range, diamonds remain near colorless however, from J to M, you do begin to see a faint trace of yellow.

Whiteflash ACA, an exclusive brand of Hearts & Arrows diamonds available only through Whiteflash.com, range in color from D to I. Because of their superior cut, ACA even 'face-up' appear whiter than their lab-assigned grade. "A great cut improves the apparent color of any diamond," says Hoskins.

The Cut and Sparkle.
Cut is the most important and perhaps the most misunderstood and controversial of the four Cs. "It’s about more than the shape of a diamond," explains Hoskins. When we talk diamond cut, we’re talking about the exact angles, proportions, symmetry and polish that affect the way the diamond reflects light and sparkles. Diamond dealers also refer to cut as "make" - as it is the only feature of a diamond that can be controlled by man, and it must be precise. Each facet - or small plane surface on the diamond - must be cut to align perfectly with the facet opposite it. There’s not much room for error because this affects the diamond’s ability to sparkle, or what we call in the industry...brilliance

How Important is Clarity?
Gemologists use a grading scale set forth by the GIA to determine a diamond’s clarity - how clean the gem appears when viewed through a magnifier. Most diamonds contain some "inclusions" - crystalline fractures or irregular crystal growth. The GIA Clarity Grading Scale ranges from Internally Flawless (IF) through included (I3). Flawless (F) and Internally Flawless (IF) being the highest, with the next best grade being VVS1 and 2 or very slight inclusions followed by VS1 and 2, referring to very slight inclusions are difficult to see even with magnification.

SI1 and 2 diamonds will have slight inclusions, which are easily seen through magnification, but may remain clean to the naked eye, depending on the specific diamond. Hoskins says grades I1, I2 and I3 indicate inclusions that are visible under magnification and also to the naked eye. The clarity of the stone you purchase will depend on your level of comfort and budget. Some advice: Inclusions are more difficult to see in ideal cut and super ideal cut diamonds, because of the exactness in the cut.

Establish a Budget.
After determining the four Cs, you should be able to set a budget or at least have a figure in mind for the purchase of your diamond engagement ring. The general rule of thumb is to set aside two months worth of salary. "If you’re hesitant to set a dollar amount, look at your options in diamonds and settings to get a general idea of what you’d like to spend," advises Hoskins.

Select a Jeweler.
You have more options than the local jeweler around the corner. There are independently owned boutiques, national chains and now with the Internet revolution...online diamond boutiques like Whiteflash.com. No matter whom you buy from, make sure the jeweler is reputable and affiliated with the American Gem Society (AGS). If you’re unsure of the jeweler’s credibility, check with the local Better Business Bureau. You can also test how knowledgeable the staff is about diamonds, look into customer reviews and look over the company’s return and repair policies...this is important

Time to Shop!
Before you place the order, make sure that you will receive a grading report with your purchase. If a grading report will not accompany your diamond engagement ring, make sure the sale is contingent upon an independent appraiser’s opinion. Another option is to ask for a fingerprint of the diamond. This is a three-dimensional drawing of the diamond indicating the four Cs, along with the stone’s overall dimensions and enhancements. Inclusions and blemishes should be noted. As soon as you receive the diamond, double-check all of the information, including the bill of sale and drawing to make sure that it is, in fact, the diamond you purchased.

When purchasing from a Whiteflash ACA diamond, customers receive the gem’s certification and a signed letter of verification from an independent graduate gemologist appraiser for insurance purposes. We refer to all of this as "the 5th C - Confirmation."

Set the Diamond.
If you purchased a loose diamond, you’re now faced with the setting. And, like diamonds, the options for diamond engagement rings are endless. Consider three stone settings, a solitaire or a custom design. We suggest allowing four to six weeks before popping the question if you go the handcrafted route. If you’re simply lost in the decision making process - propose with diamond in-hand and pick out the setting later - together!

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New Gems and Jewelry at 'Facets of GIA' Exhibit

Institute supports the San Diego arts community with the ‘Little & Large’ exhibit

 

Two exhibits are sharing the stage at the Gemological Institute of America (GIA) Museum located at the world headquarters in Carlsbad. The first is the renewal of the “Facets of GIA” that rotates new items into the display on a regular basis. There are more than 130 pieces on view, which includes gem crystals, gemstones, gem art objects, jewelry, equipment and books.

 

The second is part of the “Little & Large” exhibit that showcases seven local San Diego artists in cooperation with the San Diego Visual Arts Network. More than 100 artists will display a piece of jewelry (little) and a sculpture (large) at more than 40 venues throughout the county.

 

One of the most notable pieces in the Facets of GIA exhibit is a ruby and diamond necklace and earrings set, which contains 39 natural, unheated Burmese rubies set with 302 diamonds. According to Terri Ottaway, curator of the GIA Museum, an exciting feature of this suite is how the rubies (and some diamonds) present an exceptionally strong red fluorescent glow under long wave ultraviolet (UV) light.

 

 “To see such high-caliber rubies is a once-in-a-lifetime experience,” Ottaway said. “A piece of this extraordinary quality is something you would see at the Oscars.”

 

A Cartier emerald and diamond aigrette circa 1925, set in platinum is also on display. Aigrette, a French term for egret (bird), refers to a spray of feathers used for adorning a woman's head-dress and for similar ornaments in gems. The emerald aigrette comes with interchangeable green and lavender-colored feathers.

 

“With the summer season here it’s the perfect opportunity for jewelry and art enthusiasts to view these exciting collections,” said Ottaway. “We are proud to collaborate with the Little & Large by showcasing the works of local artists that will exude creativity and fun. There will be something for everyone to see.”

 

The artists displaying Little & Large pieces at the Institute include:

 


·      Neal Bociek

·      Mirjam Butz-Brown

·      Alexandra Hart

·      Corrine Perez-Garcia

·      Wendell Perry

·      Lisa Slovis Mandel

·      Vickie Riggs


 

According to the San Diego Visual Arts Network, the artists’ works are designed to reflect inspiration from the upcoming Alexander Calder jewelry exhibition at the San Diego Museum of Art. Calder is well-known for his larger-scale sculptures, but less so for his jewelry pieces.

 

The Little & Large exhibit at the Institute is currently open and runs through December. The Facets of GIA exhibit will be on display until May 2010.

 

GIA Museum viewings are free and available to the public through scheduled tours. Visitors must sign up for a tour by contacting guestservices@gia.edu or calling (800) 421-7250, ext. 4116. Outside of the U.S., interested visitors can call (760) 603-4116 or visit www.gia.edu for more information.

 

 

    

 

This ruby and diamond necklace contains 39 unheated Burmese rubies set with 302 diamonds. The image on the right shows the necklace and earrings fluorescing under ultra-violet light. Courtesy of Mona Lee Nesseth, Custom Estate Jewels, and a private collector. Image © GIA.

  

 

Emerald and diamond aigrette set in platinum and adorned with feathers, was made by Cartier circa 1925. Courtesy of a private collector. Image © GIA.

 

About GIA:

An independent nonprofit organization, the Gemological Institute of America (GIA) is recognized as the world's foremost authority in gemology. Established in 1931, GIA has translated its expert knowledge into the most respected gemological education available. Early in the 1950s, GIA invented the famous Four Cs of Color, Cut, Clarity and Carat Weight. In 1953, the Institute created the International Diamond Grading System™ which, today, is recognized by virtually every professional jeweler in the world.

 

Through research, education, gemological laboratory services, and instrument development, the Institute is dedicated to ensuring the public trust in gems and jewelry by upholding the highest standards of integrity, academics, science, and professionalism. GIA can be found on the web at www.gia.edu. Media queries contact: Laura Simanton, (760) 603-4112 or Jessica Sachariason, (760) 603-4197.

 

 

 

 

 

 

 

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A Better Bling without Blood Diamond

You are looking for a diamond with a good cause. You’re a diamond lover. You’ve got countless pieces of jewelry studded with diamonds. You are looking to find an engagement ring with the right cause. You are one of those people who just can’t resist the glitter and brilliance that goes with a diamond. Then you learn about the existence of blood diamonds. Your world is suddenly turned upside down.

That may be a satiric narrative but the subject is dead serious. Blood diamonds are used to fund wars and other brutal activities in certain parts of the world. Diamonds sold in this illicit trade promote violence and kill people; you want to make sure that your own non conflict diamonds.

A blood diamond is defined as a diamond that was mined and taken from a war zone (usually an African country, but not always) and sold for purposes such as perpetuating child labor, state sanctioned violence and worker exploitation, to funding a war, providing payment to diamond companies throughout the world, or payment directly into a warlord’s pocket. This is why they are called blood/conflict diamonds. Plenty of people have even died over these diamonds, specifically in countries such as Angola, Liberia, Zimbabwe, and of course, Sierra Leone.

Whiteflash ACA Diamonds

So what can you do help? There are alternative diamonds you can buy—conflict free diamonds, which can even be bought online. Conflict-free diamonds are those gems which were not obtained due to human rights abuses, child labor, violence, or environmental degradation. Whiteflash.com, offers conflict-free diamonds, which are also no less real than the blood diamonds. Whiteflash also give guidance about how to differentiate between blood diamonds and certified conflict-free diamonds.

Whiteflash Initiatives
Dreams of Africa, a Whiteflash initiative, is a program funding relief for children in Africa. 100% of the profit from sales of a designer line of conflict-free diamond jewelry and merchandise goes to the World Centers of Compassion for Children International (WCCCI) to give children affected by the illicit trade of rough diamonds the chance for a brighter tomorrow.

Whiteflash was the first online jewelry retailer to be awarded membership to The Council for Responsible Jewelry Practices (CRJP).

Whiteflash introduced Dreams of Africa to such luminaries as the Dalai Lama and Archbishop Desmond Tutu in September 2006, at the largest-ever gathering of Nobel Peace Prize winners on American soil, where we selected the WCCCI, established by Nobel Laureate Betty Williams, as our charity partner.

Dreams of Africa designer jewelry
We continue to be proactive, raising awareness for the victims of blood diamonds through our website, philanthropic celebrity endorsements, donations to charitable foundations, and communication with the media, but we would like your help.

Our message:
Blood Diamonds still exist. Buying “conflict-free” protects you as consumers but it doesn’t stop the pain. As one company we can’t change governments or politics, but we can turn diamonds into a gift for life.
Beyond the protectionist work Kimberley Process, the Patriot Act, NGOs and the CRJP are doing, we believe there must be people-centered answers to help actual humans without industry or red tape in the way

How can consumers help?
Spread awareness. Take part in the global discussion involving exploitation in areas where natural resources are rich and people are poor. Share this link and links to information given by other responsible organizations. Support “development diamond” initiatives such as Dreams of Africa. If possible, donate to organizations like UNICEF and the WCCCI.

Avoid conflict diamonds.
Consumers can aid in the effort to ensure that diamonds do not fund conflict.  When shopping, here are four questions suggested by NGOs Amnesty International and Global Witness to test the seller’s commitment to preventing trade in conflict diamonds:
1.    How can I be sure that none of your jewelry contains conflict diamonds?
2.    Do you know where the diamonds you sell come from?
3.    Can I see a copy of your company’s policy on conflict diamonds?
4.    Can you show me a written guarantee from your diamond suppliers stating that your diamonds are conflict-free?

Whiteflash Answers
1.    Whiteflash diamonds are produced exclusively by Kimberly compliant manufacturers.
2.    All Whiteflash ACA and most ‘Expert Selection’ diamonds are produced on the same fine-make floor of our Kimberly compliant Antwerp site holder. All diamonds brought to Whiteflash, whether from Antwerp or our known USA suppliers are in strict compliance with the Kimberly Process and the USA Patriot Act.
3.    This page represents our policy and position.
4.    Our unique sourcing situation allows great comfort in knowing our diamonds are conflict-free.  Additionally, every diamond we bring to Whiteflash is accompanied by this written guarantee:

The diamonds herein invoiced have been purchased from legitimate sources not involved in funding conflict and in compliance with United Nations Resolutions. The seller hereby guarantees that these diamonds are conflict free, based on personal knowledge and/or written guarantees provided by the supplier of these diamonds.
Every dealer should be prepared to provide you with the above written statement or words to that effect.

The Future
The political obstacles to creating free, fair and competitive markets in conflicted areas are historically considerable.  Beyond the protectionist work Kimberly Process and the Council for Responsible Jewelry Practices are doing we feel the information age presents an opportunity to work toward people-centered solutions.

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Wednesday, August 5, 2009

Wispa Gold relives as world's most expensive chocolate bar

Naresh Chauhan | Aug 4 2009

Bending to the luscious taste coupled with huge online campaign under the group “Bring back Cadbury’s Wispa Gold,” Cadbury has revitalized the Wispa Gold to enter the record books as the most expensive chocolate bar in the world. Wrapped in edible gold leaf and sheathed in a gold leaf wrapper, the special edition (55p) of the yummy chocolate will be delivered by none other than Tony Hadley, the singer with Spandau Ballet whose biggest hit was “Gold,” at Selfridges in London. Priced at £961.48 ($1,628), the new Wispa Gold may be a mouth-watering treat for kids, but it will definitely turn out to be an eye-watering purchase for the parents as well.

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The Vivid Pink Diamond To Go Up For Auction


This bubblegum pink stone up for sale in Christie's Hong Kong in December isn't just a fancy vivid pink diamond, it is known as 'The Vivid Pink' an expression of its exceptional color. The stone, which has been set in a ring by Graff, comes from a private collection. It is estimated to sell for $5 million to $7 million at the auction on December 1. The stone weighs a neat 5.00 carats and Christie's says it is the largest Fancy Vivid Pink Potentially Flawless diamond to ever be offered for sale at auction. 'The Vivid Pink' is particularly prized because it shows no trace of any secondary color for a truly deep saturated pink shade rarely seen in diamonds. Only one in one hundred thousand diamonds has a color deep enough to qualify as 'Fancy.' In advance of the sale the diamond will be going on a display tour in New York, Singapore, Bangkok, Geneva and Taipei starting in October.

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Barack Obama's Vulcain Cricket Anniversary Heart Watch

I reported that Swiss watch maker Vulcain was going to present President Obama with a Vulcain watch, and here is finally what the specific watch looks like. We know that Barack Obama typically wears his Jorg Gray 6500 watch most of the time, but he does have other timepieces. Vulcain has been giving out watches to US Presidents since the 1950s and the latest timepiece they've sent to the oval office is quite stunning. President Obama received a stainless steel Vulcain Cricket Anniversary Heart watch. The watch is part of the classic Cricket watches named as such for their loud alarms. The mechanical Vulcain Cricket V-18 movement is one of the loudest (if not the loudest) mechanical watch alarms on the market. The alarm complication is easy to set via the upper crown on the right side of the watch using the central ring on the dial. The watch also features a beautiful partially skeletonized dial - now popular on many luxury timepieces. The case is 42mm wide and water resistant to 50 meters.

The sides of the watch case feature a larger coined edge, while the overall styling is classic with the modern touches being reserved for the dial. The watch is easy to read and a good mix between formal and sporty in style. I happened to actually think the style suits President Obama quite well. Funny enough the black and steel tones of this timepiece match those of his Jorg Gray 6500 watch - creating similar looks. Let's hope he wears the watch on nice occasions. The retail price of the stainless steel version of the Vulcain Anniversary Heart watch is about $6,500. It is unclear whether versions such as the pictured one with the message to Barack Obama will be available at all to the public, as it is likely a one-off version reserved for the President himself. The Vulcain Anniversary Heart watches come in various tones as well as in 18k gold.

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