Buying a diamond is typically an interactive, hands-on experience. So $15 million Whiteflash.com, an online diamond jewelry retailer, has sought out ways to make its website seem more neighborly to upscale customers hailing from Singapore to Russia. Whiteflash.com has achieved this by using live online chat to extend support beyond traditional U.S. retail hours and by getting chummy with bloggers who can keep its name well-represented in search engines. In the process, the Houston-based company has grown organic visitor traffic to its site generated by the top three search engines by 411 percent since 2006, to an average of 10,000 visitors per month. Revenue, meanwhile, has grown by 15 percent, says CEO Debra Wexler, 49, who founded the business. By working with internet search agency Web.com, Wexler has orchestrated a social marketing campaign over the past two years that stokes dialogue on fashion and gossip blogs by sending bloggers pictures of celebrities wearing Whiteflash.com designs. The partners collaborate with Web.com to publish 10 to 20 articles per month on its own website related to fashion and style. Earlier this year, the company also extended its Facebook presence with a fan page where customers can share stories and photos. Wexler estimates they spend about $10,000 per month on social marketing activities. "Anything you touch has the potential to touch 50 other people," she says. "This is where we're going with marketing. You have to get people talking about you." To keep people engaged while on the Whiteflash.com website, Wexler plans to add live chat features using technology from LivePerson.com in early 2009. This serves a dual purpose: It helps provide prospective customers with quicker answers to their questions, and it gives the staff valuable customer metrics that can be used to guide future product choices. Says Wexler, "We can better understand where they are coming from and where they are going." 
Style Power, skirts, dresses and jewelry for work or play. When it comes to precious stones and other lavish goodies, too much in gemstone rings and amethyst earrings is never enough!
Miley chose to wear a stunning and edgy diamond cuff bracelet from WhiteFlash.com’s custom line while introducing singer Pink’s performance. The bold 18K white gold 9-row diamond bracelet with 9.23ct of diamonds rang in at an impressive $14,675. The piece inlcuded Whiteflash’s top of the line diamonds, ‘A Cut Above‘ and accentuated what was a big night for Cyrus because she was nominated for her first VMA.